The current attempt by certain elements of the coffee industry to make coffee into a fashionable, rather than simply an everyday, beverage has a long way to go before coffee becomes as fashionable as it was in seventeenth- and eighteenth-century Europe. We tend to assume that coffee was always as utilitarian as it currently is in countless offices across the land. At times in European history coffee outranked wine and beer in popularity, and it played a role in the development of European expansion and long-distance trade.
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Coffee is
made from the roasted pits of a
berry that grows on the
coffee tree. These coffee beans are ground and
steeped in hot water to produce
an infusion that is consumed hot or, sometimes, cold. The
stimulant caffeine is naturally
present in the bean and the infusion, and apart from
coffees characteristic bitter flavor,
its perennial appeal can be attributed to the increased
wakefulness and alertness that the drug
produces.1 Like other
beverage-drugs coffee has accumulated
a panoply of social traditions, one of which was the coffeehouse,
an institution of some social
importance in certain European cities in the early modern period.
As a beverage coffee originated, as far
as it is known, in
medieval Ethiopia and Yemen. As with gravity or electricity,
human interest
stories of its discovery abound. One tells of the dervish Omar,
driven into the countryside,
who tried to capture a bird which was sitting in a tree. The bird
turned out to be only a bunch
of flowers and berries, which Omar picked and found delicious. He
filled his pockets with the
berries and later, as he was preparing to boil a few herbs for
his dinner, he decided to
substitute the berries for the herbs; the savory, uplifting drink
that resulted was coffee.
Another tells of a melancholic goatherd named Kaldi whose
normally
docile goats became
excited when they ate coffee berries; Kaldi tried them himself to
the lifting of his spirits, and a
passing monk told the world about the berries after he noticed
the goatherd and the goats
dancing together.2 Whatever its
provenance, coffee became
widely popular, reaching Aden, Mecca, Medina and Cairo in quick
succession in the late
fifteenth century. Dervishes found that its invigorating effects
helped them with their late-
night devotions, and lay Muslims everywhere enjoyed a stimulating
beverage-drug that was
not, like alcohol, forbidden by the Koran. There were, in fact,
several attempts to apply the
same prohibitions against alcohol to coffee, due to its alleged
tendency to provoke disputes
among the people who consumed it in public. Official opinion was
divided, however, and by
the end of the sixteenth century coffee prevailed and was
consumed almost everywhere in the
Muslim world.3
It was the Venetians, intrepid merchants
that they were, who
introduced coffee into Europe in 1615, although European
travelers in the middle east had
remarked on it and Clement VII (1535-1605) had declared in lawful
for Christians to
drink.4 At first people
consumed
coffee privately for
medicinal purposes, but by the mid-seventeenth
century coffeehouses had
opened in Marseilles (1644), Venice (1645). Oxford (1650), London
(1652), Paris (1657) and
Vienna (1683).5 Advertising
material of the time indicates
that coffees appeal lay partly in its origin in the
mystical east indeed,
European traders acquired the bans chiefly through contact with
their Muslim counterparts.
(The Viennese allegedly discovered coffee after a rout of the
Turkish army that was besieging
the city. Among the supplies abandoned by the Turks included
several sacks of coffee
beans.6)
It was the Dutch, however, equally
intrepid merchants, who
apparently first tried to grow coffee themselves in their
colonies in Ceylon (1658) and Java
(1696).7 In 1714 a cutting
from a
coffee plant growing in the
Amsterdam botanical gardens was offered as a gift to King Louis
XIV of France, and from
this cutting, nurtured in the Jardin des Plantes in Paris, came
French attempts to cultivate
coffee in Haiti (1715), Santo Domingo (1715), Réunion
(1715-7) and Martinique
(1723).8 The English tried growing
coffee in Jamaica in the
1730s, but they were too late getting into the act: the headstart
enjoyed by the Dutch and
French ensured their control of colonial production and
importation into Europe. Resigning
itself to this fact, the British East India Company took to
promoting tea with particular zeal,
the effects of which can be seen in the English penchant for tea
to this day.
9
In the late seventeenth and early
eighteenth centuries, however,
coffee was be far the most popular of the three temperance
beverages in
England (the other two being tea and chocolate). Some 2000
coffeehouses, it is estimated,
existed in London alone in the late seventeenth century. Each
house, of course, had its own
character, according to the class or interest of its regular
clientele, but for the most part
coffeehouses were associated with sympathy for Cromwells
Commonwealth, or later,
with the anti-Stuart cause. In France, too, coffeehouses often
operated as conduits for the
spread of Enlightenment and Revolutionary ideals. They tended to
be the progressive
establishments of their age, and any opposition to
coffee at the time was
usually opposition to the perceived political orientation of the
coffeehouses.
10
Why did coffee become so popular, and
come to fulfill a
progressive social function? Why not tea or
chocolate, or, as alcohol was never
banned in Christendom as it was under Islam, wine or beer? One
suspects that coffee may
have become fashionable somewhat randomly. It was
cheaper than tea and
more caffeinated than chocolate (as contemporaries observed, it
tended to be more caffeinated
than tea as well). It is of course a stimulant rather than a
depressant, which makes it more
conducive to conversation (and some regulars at coffeehouses,
like Voltaire, would consume
up to fifty cups a day), and does not leave one with an alcoholic
hangover. Coffee did have
its detractors (who claimed it was nothing more than a slow
poison), but its proponents were
equally willing to extol its benefits, such as its ability to
ward off plague or to dispel noxious
odors.
11
Coffee followed European conquests, and
not the other way
around. As popular as the beverage was in Europe, no wars were
fought explicitly over good
coffee-growing land the way they were over access to other
colonial resources, such as
beaver. In that sense coffee is not symbolic of the European
expansion that occurred in the
early modern period. What is symbolic of the age is the desire to
cut out the Muslim
middleman and produce coffee on ones own land, suing
ones own labor, slave
or free. The fact that coffee and coffeehouses could even become
conduits or symbols of
progressive thought, and that a majority of urban
dwellers found such thought
desirable, is surely also indicative of the early modern period.
Desmet-Gregoire, Helène. Les objets du
café dans les
sociétés du Proche-Orient & de la
Méditeranée. Paris:
Presses du CNRS, 1989.
Jacob, Heinrich Eduard. Coffee: the Epic of a
Commodity. New York: Viking
Press, 1935.
Hattox, Ralph S. Coffee and Coffeehouses: The Origins of a
Social Beverage in the
Medieval Near East. Seattle: University of Washington Press,
1985.
Ukers, William H. All About Coffee. New York: Tea
& Coffee Trade
Journal Company, 1935.
-. The Romance of Coffee. New York: Tea
& Coffee
Trade Journal Company, 1948.
Wild, Antony. The East India Company Book of Coffee.
London: Harper Collins,
1944.
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Notes
1. Encyclopedia Britannica
Macropedia, Beverage
Production.
2. William H. Ukers, All
About
Coffee. (New York,
1935), pp.6, 10.
3. Ukers, pp. 13-16.
4. Ukers, p. 22.
5. Ukers, p. 734.
6. Ukers, pp. 45-6.
7. Ukers, p. 54
8. Ukers, p. 68.
9. Antony Wild, The East
India
Company Book of
Coffee. (London, 1994), p. 23.
10. Ralph S. Hattox,
Coffee and
Coffeehouses: The Origins of
a Social Beverage in the Medieval Near East. (Seattle, 1985),
pp. 30-5.
11. Ukers, pp. 54-5.
Bibliography
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